Generation Solutions - Through Strategic Online Marketing
Programs: "I need leads!" Leads are
of course what many businesses need to grow and to survive
and more leads is the goal of all sales and marketing
teams. Sales revenue is everything, and at most companies
that means continuing to generate new and qualified
leads. Purpose specialises in working with you to create
the tools, strategies and concepts for generating sales
leads, through integrated online marketing programs.
Purpose is a marketing driven company, we provide you
with those vital preliminary concepts before we let
the web design team, knowledge workers, technicians
and computer code cutters get their hands on your product's
image and business future. Before the technology we
spectacular tools and strategies for your customer
your existing business model and assist your awareness
of relevant net marketing activities and opportunities
reliable innovative web marketing solutions and processes
the web experience offers a clear value proposition
to your visitors, effectively building loyalty to
your product and your brand
for your company potential on and off-line strategic
alliances based on shared values
develop and integrate your current real world, off-line
promotions and branding so they add value and strengthen
your online offering
read articles, case studies and get free ideas &
samples on e-Marketing and the great impact it could
have on your business, visit our Resources
Believe the Hype:
it and they will come', is the mindset by many companies,
sadly misinformed about how to achieve real web success.
It is a fallacy and totally unrealistic, like having
a new storefront on a backstreet somewhere and not outwardly
trying to reach your market to bring them to the door.
This train of thought continues to lead to the failure
of many online businesses.
with your traditional marketing, your internet marketing
needs to be aggressive and innovative, constantly responding
to environmental changes and the needs of your market.
The advantage of the internet is, of course, that this
is much easier, simpler and cost effective to do and
can be much more successful and profitable if done professionally
and is well planned.
to open e-Marketing 3 Step Graphic
internet is constantly changing and becoming better
understood as to how it can be an integral part of daily
people still see the internet as very different and
almost 'mysterious', but the fact is that the internet
is not so different, as it still operates using the
same business processes and methodology as the physical
business world. The only difference is through using
the internet, we can test more quickly and thoroughly
than previously possible, and achieve success much more
easily due to the low cost and personal reach of email.
So promotion, new client acquisition, farming of current
clients and advertising can become a very cost effective
proposition through the use of eMarketing.
of our clients originally say to us "we have a
web site, but don't get any value from it". Unfortunately
many people's belief is that a web site is not useful
for anything other than saying "I have a web site".
We are all aware that every company needs a web site,
but unfortunately the majority of companies seem to
have no idea why, other than because everyone else around
us has one!?
return from your web site can mean 2 things. It is either
a poorly designed web site that no one can use, or there
is no traffic visiting, that is, being pushed toward
your web site. Unless you are monitoring your web site
traffic comprehensively, you will never know exactly
what is wrong and how to fix it.
Why Use Purpose's Services:
can my web site give me a return on my investment,
instead of being just a cost?
do I more effectively reach new potential clients
in an efficient & cost effective way?
do I increase sales from my current clients?
seems less effective, how can the internet help?
do I build or get a database of potential clients
to email to?
am not a marketer, so where do I start and what do
can I get real use and make a profit from my web site?
do I test my marketing and find out what is or isn't
can I market my brand/company online more effectively?
can I streamline processes to cut costs?
do I leverage what I am already doing to get more
from my current marketing efforts?
and connect with key customers?
can I empower my sales organisation?
offer personal service, so does automating sales online
detract from the personal contact I have always offered?
my communications offline and online?
customer service levels?
eMarketing is still the most underestimated, yet incredibly
effective, online marketing tool! Use it in a planned
and tested manner, and you will be amazed at how simply
you can increase new client acquisitions and blow sales
forecasts through the roof. eMarketing is simply an
intelligent way to leverage your traditional marketing
methods - working smarter, not harder.
Benefits and ways to Utilise e-Marketing:
new products and services
customer acquisition costs
and expand your client base
has referral, or viral marketing, capabilities, which
can augment your database dramatically.
media can be a powerhouse for your campaigns
lets you test quickly and inexpensively
is highly trackable
can be quickly identified and the problem corrected.
Resending email is inexpensive and painless
provides quick lead generation
incurs no production, paper, or postage costs
can be used alone or to complement other marketing
or information dissemination strategies to reinforce
message, product announcement , seminar dates, trade
show information and so on
can become an integral part of the relationships you
have with customers and prospects
can be an adjunct to any other medium -- to name but
can deliver valuable information in a timely manner.
with Webease to utilise resources means you are not
only taking advantage of our years of experience and
knowledge, but of our cutting edge hardware and software
solutions to create professional online marketing campaigns,
using our software to save you hours in preparation
and distribution time via bulk email programs and the
Marketers who turn to e-mail service bureaus with
specialized expertise achieve purchase rates four times
higher than marketers who keep all their e-mail operations
Quris survey released in America on October 14 2002...
determines that 67% of consumers say they like the
companies that they think do a good job with permission
to the Quris survey of US e-mail users, 67% say
they like the companies they know of that, in their
opinion, do a good job with permission e-mail marketing.
Additionally, 58% say they open those companies'
e-mails and 53% say their personal buying decisions
are affected by those companies' e-mail.