e-Marketing

Because Purpose is a marketing driven company, we provide you with those vital preliminary concepts before we let the web design teams, knowledge workers, technicians and computer code cutters get their hands on your product's image and business future. Before the technology we look to:

• create spectacular tools and strategies for your customer relationship management
• extend your existing business model and assist your awareness of relevant net marketing activities and opportunities
• create reliable innovative web marketing solutions and processes
• ensure the web experience offers a clear value proposition to your visitors, effectively building loyalty to your product and your brand
• identify for your company potential on and off-line strategic alliances based on shared values
• Define, develop and integrate your current real world, off-line promotions and branding so they add value and strengthen your online offering
  

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Web Design & Animation

We are a passionate team who have vast knowledge of the needs of business and consumers, on-line and off-line. We understand the desires of consumers and are recognised for approaching the development of a web site and online business with marketing and strategy solutions, before considering the technology and pretty pictures.

We don't just sell technology and leave our customers to work it out. We empower our customers. We provide real solutions that allow our customers to compete effectively. We believe our customers need to generate profits, reduce their costs and capitalise on allowing technology to facilitate resources being redeployed more effectively to generate income.

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Print Media

Perception is everything.
Our responsibility is to interpret how you wish to be perceived and to build on your image that speaks to your diverse audiences and markets. We do this through careful, effective design solutions delivered on time, on budget and beyond expectation.

For over a decade, CD Group has helped many companies and civi clients achieve precise communication s aims.

Purpose aligns itself proudly with CD Group. Print Graphic Design and Pre Press are done in association with CD Group.

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e-Commence

• We take all critical components to develop solid, planned implementations.
• We sustain and grow your revenue and bottom line products.
  
• We offer facilities to combine hardware, software, consulting and technical support.

Electronic commerce is quickly becoming a vital component of almost any type of business strategy. While selling goods and services online may seem to be a simple process, it is fraught with risk and complexity. Without a proper strategy and carefully considered roll out and development plan, even the most experienced companies can make the wrong decisions and cripple their firm's competitive position in the market.

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Search Engine Optimisation

You can have the best looking web site in the world, but if no one can find you then all that can be a waste. Statistics show 80% - 95% of people start their internet use at a search engine.

If you type in keyword, phrases products of your company into a web site, can your site be found? If you can't find your site, how will your potential clients???

Go on, try it now! Yahoo | MSN | Altavista | Google |

We take all critical components to develop solid, planned implementations. We sustain and grow your revenue and bottom line products. We offer facilities to combine hardware, software, consulting and technical support.

Electronic commerce is quickly becoming a vital component of almost any type of business strategy. While selling goods and services online may seem to be a simple process, it is fraught with risk and complexity. Without a proper strategy and carefully considered roll out and development plan, even the most experienced companies can make the wrong decisions and cripple their firm's competitive position in the market.

Purpose's approach takes all critical components into account in order to develop a solid staged plan of implementation designed to achieve short-term success as well as position your business for future growth, and the next stage.

We are always mindful of ensuring your results of an efficient return on investment. We look to optimise your operations, attract potential customers, move them toward the buying decision, improve retention and loyalty, sustain and grow your revenue and bottom line profits and work hand in hand with you to mould a vision for the future growth of your business.

As part of our commitment to assist both new and existing companies establish the appropriate e-commerce presence, we offer both custom built or licensed, hosted or managed e-commerce solutions as well as custom e-commerce planning and development.

We also offer a facility which allows businesses to have the advantages of up to the minute technology without having to own it. All the components can be packaged together, hardware, software, consulting and technical support and all financed at competitive prices, on or off balance sheet, and by a major international bank. This allows your business to keep your capital to grow and the flexibility to upgrade equipment when needed without the need for new contracts.

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Web Hosting

Purpose also has a solid and long term alliance with Webease Internet Solutions P/L. We reciprocate resources and share a network, giving us complete access to their web hosting servers. This allows us to offer you a more complete package to look after all your company's online needs.

The host servers are located on our premises, not at another location far away as so many do, which means we can also physically work on a server if necessary. This gives us greater control over the functioning, maintenance and management of your web site. This is just an added bonus we can offer you, yet we still work with many other hosting companies and can offer quality management no matter where you wish to host your web site.

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Site Maintenance

As mentioned in the Web Hosting section,we can also physically work on a server if necessary. This gives us greater control over the functioning, maintenance and management of your web site.

Apart from this benefit, we can offer you maintenance on your web site on an hourly basis upon request or you can agree to a 6 - 12 month maintenance contract for us to monitor, tweak and update your web site on a daily/weekly or monthly basis, depending upon your needs.

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Auto Responders

Boost Profits from your web sites while decreasing your workload!

Don't loose clients online, instead turn visitors and every enquiry into an ongoing relationship. The Guru Autoresponder can help build these relationships with your potential and present clients, leading them to the sales, without any human intervention.

The Guru Autoresponder acts as secretary working 24/7, replying to and organising all email communications; sending out information sheets, sales letters, newsletters, answering questions and database entry. The Autoresponder then uses this information to keep regular contact and automate follow-up campaigns to turn leads into sales.

Studies show that your message needs to be put in front of potential clients 3 - 7 times before they will act. Autoresponders can automatically follow-up every enquiry on a regular basis, continuing to put your company/products in front of your current and potential clients. As all emails are personalised, they are often perceived as a response from a real person following up on clients' queries. Imagine the impact, cost and time saving this could have on your business, plus all the extra sales and leads it could generate?!

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Copy Writing

Research shows that main reason people visit a web site is to educate and research. So if you really want to win that new customer and offer valued information the text content is just as important as the look and feel.

The text of your site needs to be brief, easily understood and worthwhile. It also needs to excite, seduce and convince your visitors to take action - such as contact you, make an enquiry or purchase.

Good copy can make your web site much more powerful and useful to all visitors and increase the perception of helping and listening to your clients.

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Online Games

Online games are more than just a toy, they are a powerful marketing tool and brand reinforcing process.

If the game is fun and exciting it will cause your visitors to come back again and again to play and challenge themselves.
If the game has a score database, visitors will return again and again to challenge the scores by other visitors to your site.
If the game is relates to your products/services you can also use the graphics to push your logo and branding to increase company/brand recognition.
If the game is fun and creative, visitors will tell their friends about it, so your visitors themselves will be a powerful marketing team, promoting your web site to their own friends and associates.

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Consulting

Even if you have your own design team, Purpose can work with you and your team to plan and create the strategies and functionality to make your web site a success. We can also work with you to simply teach you how to attain an much greater use for the internet and your business within your web site.

We are working with business and the Internet everyday. We are in a constant state of innovation and development, so our experience is certain to bring incredible value to any business.

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e-Stationery

You don't send your company's print communications on blank paper, yet on average companies send out 5 times more email that printed correspondence. So why do you send out blank emails with no letterhead or logos?

e-Stationery bring professionalism and breathes new life into your online communications. These digital letterheads and signatures help promote branding, make your emails stand out and offer a great impression of your company to your clients and business associates.

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